

Held at Paris Expo Porte de Versailles, the event runs under the theme The Next Now, positioning Europe as a pacesetter across five pillars: Agentic AI and customer services, Demand forecasting and personalisation, Creating community and embracing influencers, Licencing and new business models, and Retail media.
The three-day event is expected to draw more than 12,000 attendees from over 60 countries, featuring 525 exhibitors and 200 speakers across 100+ exclusive sessions.
Confirmed C-suite keynotes include Currys CEO Alex Baldock, Pacsun CEO Brieane Olsen, FEVAD General Delegate Marc Lolivier, Westwing CEO Andreas Hoerning, and AWWG CEO Laura Fernandez. Breakout sessions will feature H&M, Lush, KFC, Mango, Primark and more.
The Expo showcases the latest in CRM, data analytics, supply chain tech and sustainable design, alongside a Startup Hub and House of Innovation Pavilion. NRF Europe In-Store Tours offer a curated look at Paris’ most forward-thinking retail environments.








